Coach London / Berlin 2022
To celebrate their Pillow Tabby bag, Coach teamed up with artist Cyril Lancelin to create an immersive installation that toured London, Paris and Dubai.
We utilised a variety of production techniques to deliver this project, including cutting edge 5 axis cnc to produce bespoke pebble benches and pillowy lettering.
An Aluminium totem displaying information about the project sits across from a painted aluminium display cabinet that showcases the Pillow Tabby collection.
Finally we installed a WISA plywood floor to house the immersive installation.





Design | Parallel Consulting Photography | Parallel Consulting Global / Formd